Awareness campaign

IBSA Italy presents a collection of “thyroid-friendly” recipes, in collaboration with Sonia Peronaci

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Created with the non-conditioning support of IBSA Italy and the endorsement of the Italian Society of Endocrinology (SIE, Società Italiana di Endocrinologia), and in collaboration with Sonia Peronaci, food blogger and founder of GialloZafferano, the campaign Dal Palato alla Tiroide (“From Palate to Thyroid”) continues its mission to raise awareness of the connection between diet and thyroid disorders, which affect approximately 6 million people in Italy. The goal is to provide practical advice and dispel the numerous myths about thyroid health and its relationship with food.

At the press conference Disturbi tiroidei, la prevenzione parte dalla tavola (“Thyroid disorders: prevention starts at the table”) – held in Milan and moderated by journalist Irma D’Aria – the book Dal Palato alla Tiroide (“From Palate to Thyroid”) was presented, a collection of recipes designed for those who want to improve their diet with a focus on thyroid well-being, offering practical and tasty solutions. The recipe book is the result of a collaboration between food enthusiasts, Sonia Peronaci, and two specialists: Annamaria Colao, Full Professor of Endocrinology and Metabolic Diseases, UNESCO Chair of Health and Sustainable Development Education, University of Naples Federico II; and Maria Grazia Castagna, Associate Professor in Endocrinology and Metabolic Diseases at the Department of Medical/Surgical Sciences and Neuroscience at the University of Siena and Head of the Endocrinology Complex Operational Unit of the University Hospital Division in Siena.

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At the event – in addition to an informative session on thyroid health and the importance of a proper diet conducted by several renowned endocrinology experts – journalists and guests had the opportunity to attend a special cooking show managed by Sonia Peronaci, who prepared a thyroid-healthy recipe chosen from the many proposals collected in the recipe book. Influencers Rosy Chin and Nicolò Famiglietti also attended, helping promote the campaign’s messages live and engaging the audience through their social media channels.

“It was a pleasure to participate in this initiative”, said Sonia Peronaci., food blogger and founder of GialloZafferano “I strongly believe in the importance of disseminating accurate information on how nutrition can support health. With simple precautions, one can make better, more informed choices without giving up the pleasure of eating”.

Outlining the project’s objectives, Greta Pizzamiglio, Sr. Product Manager at IBSA Italy, commented: “IBSA has always been committed to the pursuit of cutting-edge therapeutic solutions and to supporting initiatives that meet the concrete needs of patients. The campaign Dal Palato alla Tiroide offers practical tools – such as the recipe book – to help people better manage their diet and improve their thyroid health”.

IBSA Italy’s commitment in this therapeutic area does not stop here: the long-term goal is to actively contribute to the well-being of the patient community, not only through treatment, but also by promoting prevention and information, as part of the company’s comprehensive approach to health.

Read here the press release.