Going beyond standards and highlighting authentic beauty: this is the goal of the
Dermo-Aesthetic Division of IBSA Italy.
BEAUTY BEYOND STANDARDS. In fact, is the name of the new communication campaign that aims to celebrate an ideal of authentic beauty, distancing itself from all traditional stereotypes and enhancing every detail that distinguishes the uniqueness of each individual, making them irreplaceable.
It is clear that, in recent years, more and more people are turning to regenerative medicine procedures, which aim to offer aesthetic improvements through a process of tissue regeneration, proposing tailored treatments built on the specific characteristics of each patient.
IBSA Derma has long been committed to the field of regenerative medicine, a field it has been promoting since 2015, thanks to the development of Nahyco® Technology. This revolutionary technology has given birth to a new world of hyaluronic acid, a stable hybrid cooperative complexes composed of high and low molecular weight hyaluronic acid, stabilized by a patented thermal process without the use of any chemical agents.
In addition to the launch of this new campaign, another innovation is the creation of an innovative tool to support both patients and professionals, the new free IBSA app: Aging Discovery AR. What is it about? Through augmented reality, users can explore the impact of the aging process on various tissues, providing a useful tool for further understanding and fostering better communication between doctor and patient.
After establishing its expertise in developing face and body treatments, IBSA Derma is now committed to offering more targeted solutions that act not only on the surface of the skin but also on deeper layers and tissues. Always seeking solutions that enhance the authentic beauty of each individual, IBSA Derma goes beyond the surface, exploring and restoring the deep structure that defines every person.