![Badge DAW11 - Best Social Bronze_pages-to-jpg-0001](/dam/jcr:8df5593e-feab-4b07-9b7a-64ce50155803/Badge%20DAW11%20-%20Best%20Social%20Bronze_pages-to-jpg-0001.jpg)
On the evening of May 16, during the AboutPharma Digital Awards – a leading event within the pharmaceutical, medical device and biotechnology sector, celebrated at the Allianz Cloud in Milan – IBSA Italy was awarded the prestigious Best Social Company Bronze Award. Dedicated to projects that use digital tools to communicate with patients and healthcare professionals and institutions, these awards are a tribute to the leadership in digital innovation in the healthcare sector.
Winning the Best Social Company Bronze Award is a significant recognition for IBSA Italy: in addition to ratifying the Company’s ability to adopt dynamic, effective and innovative digital communication, it also testifies to its commitment to studying strategies and platforms oriented towards reaching people – and not just “targets” –, as well as to winning the trust and hearts of users – and not just clicks and views.
With a total of 12 digital projects in 7 categories, the Company reached the panel of finalists not only with “IBSA for Women”, in the category Communication towards Institutions – which testifies to its dedication to promoting campaigns and initiatives focused on inclusiveness and empathy in the workplace – but also with “Ticket to Love”, in the category Patient Engagement and Advocacy, aimed at promoting the empowerment of patients and doctors on the topic of male sexuality.