When dealing with thyroid disorders, particularly hypothyroidism, patients often have doubts and concerns about how their diet might affect their condition. This is evidenced by the half a million searches carried out in the last year in Italy on Google, where the most used keywords highlight users’ need to clarify the complicated relationship between thyroid and diet.
This analysis gave birth to the new awareness campaign supported by IBSA “Dal Palato alla Tiroide” with Sonia Peronaci, influencer founder of Giallo Zafferano which sees the patronage and active involvement of the Italian Society of Endocrinology and clinical endocrinologists.
“The aim of this new initiative is to raise awareness, provide information, debunk false myths, and help the people in the relationship between diet and thyroid disorders that in Italy affect as many as 6 million people” affirms Alessandra Mirabile, Sr Product Manager in IBSA Italy.
