A huge success: this was, in a nutshell, the AboutPharma Digital Awards evening, the annual appointment organised by the AboutPharma publishing group – a reference for the pharmaceutical world, for the medical devices and biotechnology sector and for all Life Science companies – to reward digital innovation in the healthcare sector, in the setting of the Allianz Cloud in Milan.
A highly anticipated event, attended by numerous companies took in a special edition of this initiative: indeed, this year marks the tenth anniversary of the Award dedicated to projects that enhance the digitisation of the healthcare world and, on this very special occasion. In fact, IBSA Farmaceutici wins the Best Digital Project in the Telemedicine category with App BabyHeART - Advanced Digital Medicine. Launched in 2013 with only 89 proposals, the AboutPharma Digital Awards project has grown over time to include this year’s 652 applications and to introduce some innovations, including the presence of new categories – currently 18 in all – and a novel prize in the “Company Award” section. In these 10 years, AboutPharma recounted the development and evolution of digitisation in the healthcare sector, showing all the potential of digital tools, as well as the benefits they can provide, in particular when they are placed at the service of patients and HCPs. All the projects presented were evaluated based on 3 criteria: idea, which appraises the originality and innovativeness of the approach; action, which assesses the executive quality of the project, taking into account both the ability to involve all the stakeholders and the compliance with the predefined deadlines; and, finally, results, i.e. the achievement of the project goals.
