The #regalatevilasalute campaign, launched last November in Milan and sponsored by LBA – Lega Basket Serie aims at raising awareness among young people – the main target group – of the couples’ sexual wellbeing in the delicate stage of the new normal.
A video intended to stress the importance of sexual health and the prevention of sexual transmitted diseases was launched to support the campaign. These diseases, if neglected, can cause significant complications, such as infertility and difficulty in having children, both for men and women.