Facing challenges, aiming for a goal and committing themselves to achieve it; competing with themselves and with the external world; striving to effectively exploit every tool at their disposal: these are just some of the features characterising the audacity and passion we find today in the protagonists of Sailing into the Future. Together. A common feel, shared values and a mix of determination and perseverance are the common leitmotif of this great sporting and human enterprise; an adventure that Arturo Licenziati, President and CEO of IBSA, chose to carry out with a partner, Alberto Bona, who is his metaphorical alter ego. Two people at the helm of two realities that – albeit with different visions and experiences and in apparently distant contexts – still have a lot in common.
Arturo Licenziati and Alberto Bona, two Captains Courageous who look to the future
SAILING AS A CORPORATE METAPHOR
The team, the regatta, the route, the adventure of sailing itself: this sport becomes a metaphor for the human and corporate journey. Just like a boat that faces the unforeseen events and the bad weather of ocean navigation, IBSA too measures itself every day with the challenges and difficulties of the pharmaceutical market. Indeed, every company needs a guide who, like a skipper, knows how to read the changes in the weather, exploit them in their favour, take the boat beyond the storm and sail with the wind in their sails.
THE 4Cs OF PRESIDENT ARTURO LICENZIATI
“If he fights with courage, he has already won”, stated President Licenziati. Not giving up is a victory in itself, but turning an adventure into a successful business can be done by combining together some essential ingredients. We are talking about the 4Cs that Arturo Licenziati has always been inspired by:
- the Courage to make choices and difficult decisions, even against the general trend;
- Cleverness, that is, the ability to understand the context in which one finds oneself, to look far and to always be one step ahead of others, with rationality and lucidity;
- Commitment to following the path undertaken and to pursuing the set objectives, with dedication;
- Chance, since the opportunity to exploit events and situations is critical, in order to optimise the collection of the outcomes of one’s commitment.
SUSTAINABILITY AND ATTENTION TO THE ENVIRONMENT
Sustainability is one of the most meaningful messages of the project Sailing into the Future. Together. Both Arturo Licenziati and Alberto Bona are very sensitive to the issues of social and environmental responsibility. In fact, an essential part of the project is inclusive sailing. And then, what’s more sustainable than a sailboat? To quote President Licenziati himself: “He [Alberto Bona] manages to go on simply by using natural forces, without dirtying anything and leaving things as he finds them”
The journey that IBSA and Alberto have undertaken is an ambitious one. The whole team is working hard, testing and optimising the new Class40 IBSA. On September 15-18, after weeks of training and solo tests, Alberto participated in the 40’ debut regatta Malouine Lamotte, competing for the first time with other boats, and ranking 8th position.
Sailing into the Future. Together
